Study after study keeps showing it: African Americans love Twitter. One of the latest comes in the form of an Edison Research study of more than 1,700 people. The study says about 25 percent of all Twitter users are African American. That's nearly double the percentage of black people in the nation's general population.
Translation: the Twittersphere is disproportionately black. But why? The Business Insider blog offered a few ideas:
- Blacks and Latinos are more likely to access the Internet from mobile devices, and Twitter lends itself better to mobile usage.
- Black celebrities like Shaquille O'Neal and P. Diddy use Twitter heavily, and rank among its most followed accounts.
- Twitter's most popular among 25-34 year olds, and the median age of African Americans is 30 years old (at least according to the 2000 Census).